Reliance Trends, Shane Warne launch ‘Spinners’ collection in India

BANGALORE: Former Australian spin bowler and IPL-4 Rajasthan Royals cricket team captain Shane Warne and Reliance Trends announced the launch of Warne’s apparel label ‘Spinners by Shane Warne’ in India. At present, the tie-up is exclusively with Reliance Trends for India.

Over a million units of men’s and boys ‘Spashion’ (sport + fashion) ‘Spinners by Shane Warne’ apparel have been sold since its launch in 2009 in Australia, informed company sources.

‘Spinners by Shane Warne’ is a partnership between Warne and local Australian brand development company ‘lime door brands’. After India, the brand will be launched in the UK.

Warne described the expansion of the brand into India as a logical step, given his eminent status in India. “Indians are so passionate about cricket and I am always welcomed and supported here. The move into the Indian market is something that we have planned for a long time and something that I have a lot of faith in. Shane along with his son Jackson is one of the few celebrities that help’s design the apparel rather than just run a business,” said ‘lime door brands’ CEO Michele Hamdorf.

The initial ‘Spinners by Shane Warne’ offering is a limited edition collection of men’s t-shirts designed for the Indian Premier League season in a price range of Rs 399 to Rs 699. The complete range of men’s and boys’ activewear will be launched in the festive season with future categories including sports performance wear, boys’ and girls’ apparel ranges.

Reliance Trends CEO Arun Sirdeshmukh said, ”A brand endorsed by a celebrity like Warne will do better business than the other brands. With cricket in the air, we are very confident that this brand will be well received in the Indian retail market.”

Reliance Trends with 44 outlets in the country closed the last fiscal with revenues of Rs 3.5 billion. Sirdeshmukh informed that revenues have been doubling every year and he expects the trend to continue in the next fiscal as well. By end March 2012, Sirdeshmukh said plans are afoot to up the number of Reliance Trends outlets to over 100 in the country.

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