Reliance Netconnect's campaign has Anoushka & Rannvijay as brand ambassadors

NEW DELHI: Reliance Communications, which claims a wireless broadband in over 1,300 towns, announced the launch of a new marketing initiative for its latest unique offering, the ‘My Best Plan’.

The ‘My Best Plan‘ is based on the consumer insight that most internet data dongle users have to pre-determine their data usage and confine themselves to a fixed data usage plan. In fact they have to ensure that their usage is within the limits of the plan to avoid paying high over usage charges. Despite this, most users have gone through ‘Bill Shocks’ at some point, where they’ve had to pay exorbitant overage charges, in other cases most people don’t end up using the data limit they’ve signed up for.

To address this ongoing consumer dilemma, Reliance Netconnect introduced the ‘My Best Plan’. As the title suggests, it’s a data plan that automatically adjusts itself to generate the lowest bill every month. This eliminates bill shocks & also takes away the hassle of choosing the right data plan basis a customer’s usage.

The ‘My Best Plan’ TVC featuring Anoushka Sharma and Rannvijay went on air on 6 June. Through a fun, engaging, slice of life situation, the TVC persuades the consumer to make the smarter choice by selecting the ‘My Best Plan’. The pairing has already created quite a lot of buzz through their previous campaigns and this campaign only heightens the drama & the chemistry between the two of them.

Reliance Communications Limited Group Head – Brand & Marketing Sanjay Behl said, “In line with our customer centric approach, this plan not only takes away the restrictions which internet users have had to contend with, it’s also another step towards enabling growth of data consumption in India. We already provide superfast broadband speeds in more than 1300 towns in the country & this initiative ensures that we continue to deliver superior value to our customers.”

The campaign has been conceptualised by Grey India and has been directed by Shoojit Sircar, a well known ad film maker whose directorial venture of 2012 – Vicky Donor was a runaway success at the box office.

The integrated campaign leverages key mediums like Television, Digital, Cinema, BTL, etc: and will be complimented by a first of its kind app on Facebook.

Latest Reads
Nucleus wins PR mandate for Zolostays

Nucleus Public Relation has bagged the PR mandate for Zolostays, a co-living solutions provider, as it looks to enhance its brand visibility in India. Zolostays offers affordable, fully managed accommodations, which include food, utilities and housekeeping services.

MAM Marketing MAM
Uber appoints Pradeep Parameswaran as its new India head

Ride-sharing app Uber on Tuesday appointed Pradeep Parameshwaran as its new India and Asia head. The company's move is in line with its aim to double down on its investment in the country, as it looks to grab market share from home-grown rival Ola (ANI Technologies Pvt Ltd).

MAM Media and Advertising People
Adidas wakes up entire neighbourhood to celebrate Football

Dentsu Aegis Network’s flagship media agency Carat, has partnered with the network’s OOH agency Posterscope, to launch a massive campaign for FIFA World cup 2018. The idea was to create buzz and excitement around FIFA and to own conversations around the World cup for Adidas in a cricket dominated...

MAM Media and Advertising Ad Campaigns
Blush’s latest video titled ‘The Choice’ in association with Indira IVF

Indira IVF, in collaboration with Culture Machine’s digital channel ‘Blush’, released a video titled ‘The Choice’, as a part of Blush's on-going Mothers & Daughters series.

MAM Marketing MAM
Arun Sharma elevated to COO for Delhi business at Initiative

Initiative, which is a full-service media agency from IPG Mediabrands, has promoted Arun Sharma to the role of chief operating officer for Delhi business.

MAM Media and Advertising People
Apple signs multi-year deal with Oprah Winfrey

MUMBAI: Remember the Oprah Winfrey show? The unstoppable business woman  behind the show has now signed a multi-year content partnership with technology company Apple. Winfrey will work with the iPhone maker to produce TV shows for its forthcoming streaming service. Winfrey is a renowned media...

MAM Marketing Brands
Hypercollective brings up an BBG's emotional short film on this Father's Day

The short film is created by Hyper Collective, an collaborative communication, technology and marketing company headed by KV Sridhar aka Pops.

MAM Media and Advertising AD Agencies
Dentsu Webchutney, Filpkart launch unique campaign with Instagram emoji slider feature

MUMBAI: Dentsu Webchutney, the multinational media and marketing communication company, has today launched a unique campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A-SlideShot on Filpkart. The emoji slider sticker on Stories, is another fun place where your...

MAM Media and Advertising Ad Campaigns
Google invests $550 million in Chinese e-commerce company

MUMBAI: American multinational technology company, Google, is all set to invest $550 million in China’s second largest e-commerce company The move comes as part of the technology giant’s effort to expand its presence in fast growing Asian market. Under the agreement, Google will receive 27...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories