Reliance Netconnect's campaign has Anoushka & Rannvijay as brand ambassadors

NEW DELHI: Reliance Communications, which claims a wireless broadband in over 1,300 towns, announced the launch of a new marketing initiative for its latest unique offering, the ?My Best Plan?.

The ?My Best Plan? is based on the consumer insight that most internet data dongle users have to pre-determine their data usage and confine themselves to a fixed data usage plan. In fact they have to ensure that their usage is within the limits of the plan to avoid paying high over usage charges. Despite this, most users have gone through ?Bill Shocks? at some point, where they?ve had to pay exorbitant overage charges, in other cases most people don?t end up using the data limit they?ve signed up for.

To address this ongoing consumer dilemma, Reliance Netconnect introduced the ?My Best Plan?. As the title suggests, it?s a data plan that automatically adjusts itself to generate the lowest bill every month. This eliminates bill shocks & also takes away the hassle of choosing the right data plan basis a customer?s usage.

The ?My Best Plan? TVC featuring Anoushka Sharma and Rannvijay went on air on 6 June. Through a fun, engaging, slice of life situation, the TVC persuades the consumer to make the smarter choice by selecting the ?My Best Plan?. The pairing has already created quite a lot of buzz through their previous campaigns and this campaign only heightens the drama & the chemistry between the two of them.

Reliance Communications Limited Group Head ? Brand & Marketing Sanjay Behl said, ?In line with our customer centric approach, this plan not only takes away the restrictions which internet users have had to contend with, it?s also another step towards enabling growth of data consumption in India. We already provide superfast broadband speeds in more than 1300 towns in the country & this initiative ensures that we continue to deliver superior value to our customers.?

The campaign has been conceptualised by Grey India and has been directed by Shoojit Sircar, a well known ad film maker whose directorial venture of 2012 ? Vicky Donor was a runaway success at the box office.

The integrated campaign leverages key mediums like Television, Digital, Cinema, BTL, etc: and will be complimented by a first of its kind app on Facebook.

Latest Reads
Avon partners Bajaj Electricals Pinkathon 2018

Extending its support to the cause of breast cancer awareness, women’s beauty brand Avon has tied up with Bajaj Electricals Pinkathon 2018 - presented by Colors. The women-only marathon aims to highlight the same issue.

MAM Marketing Brands
Sihasn launches 'We CARRY our culture in our own way' campaign

Luxury premium furniture brand Sihasn has launched its latest campaign “We carry our culture in our own way”. Through this campaign, Sihasan aims to showcase and promote Indian culture.

MAM Media and Advertising Ad Campaigns
Havas Gurgaon appoints Manas Lahiri as GM

Havas Group India has announced the appointment of Manas Lahiri as general manager of Havas Gurgaon.

MAM Media and Advertising People
Zee Business Strengthens Programming, launches campaign to take CNBC Awaaz head on

Emerged as a reigning player in the business news genre, ZEE Business has shown remarkable growth in recent times. The avg market share of the channel grew from an avg of 23% in Q4 17-18 to over 35% in Q3 18-19. The channel has been extremely aggressive in relooking at its programming as well as...

MAM Media and Advertising Ad Campaigns
iCubesWire bags digital mandate for Singer India

iCubesWire has bagged the digital mandate of Singer India Ltd, one of the leading manufacturers and sellers of sewing machines and home appliances.

MAM Media and Advertising Account
Star India invests into Zapr Media Labs

According to a report by Brand Equity, media company Star India has made investment of Rs 55 crore in media-tech start-up Zapr Media Labs.

MAM Marketing MAM
Dentsu Webchutney with UN Women launch #DrawALine campaign

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced its partnership with UN Women with its new campaign #DrawALine.

MAM Media and Advertising Digital Agencies
Langoor partners The Younion

Langoor, a full-service digital-first agency, and marketing company The Younion have announced a strategic partnership to help blue chip brands consolidate and strengthen their positions in India.

MAM Media and Advertising Digital Agencies
BharatMatrimony launches 'Find Your Equal' campaign

Matrimony Service, BharatMatrimony, has launched a new TV commercial “Find Your Equal”, starring MS Dhoni.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories