MUMBAI: In a bid to strengthen its integrated solution offerings to clients, Reliance Media World has appointed Navneeth Mohan to head its below-the-line (BTL) division. 
 
In his new role, Mohan will spearhead the specialised below-the-line services in the capacity of national head - BTL, covering events and activations across the country spanning 45 cities and ensuring clients are treated to clutter breaking and innovative offerings when reaching out to their target audiences.
 
He will report to Reliance Media World business head - allied business Rabe T Iyer.

Prior to this, Mohan was AVP - event services at Encompass.
 
Iyer said, "Below the line has an enormous business potential and we are happy to have Navneeth with his expertise and proficiency, spearhead this vertical and lead the team to deliver tailor made values, creating solutions to clients to suit their specific brand needs."