MUMBAI: Reliance Footprint has appointed AliveNow as its social media agency.

The Bangalore-based agency will now manage the brand‘s social media presence.

The agency has earlier worked with Reliance Trends.

AliveNow CEO Adhvith Dhuddu said, "Social Media has become one of the most popular and powerful medium to reach a widespread audience by creating a need to increase purchase, drive sales, and to create a strong brand recall. We look forward to working with Reliance Footprint and to match their strong offline brand presence with a robust digital presence."

Reliance Footprint SVP and CMO Debdeep Sinha added, "Social media acts as an important source of information and greatly influences the buying decision of the consumers. We look forward to working with AliveNow to build and execute social media strategies that will help Reliance Footprint to listen to what the consumers are saying and thus deliver on their expectations."