Reliance Broadcast Network to handle media sales for all ADAG companies

MUMBAI: Reliance Broadcast Network Ltd‘s (RBNL) integrated media sales team, Big Connect, will now work as a single window to all the Reliance Anil Dhirubhai Ambani Group (Reliance ADAG) companies. 
Big Connect, thus, will sell the media space on all the assets of the Reliance ADAG that include communications, infrastructure, power and entertainment.

RBNL said in a release that with this move, the company will have access to a consumer base of 200 million of the Reliance ADAG companies - that is almost one in every five Indians.
Big Connect has an integrated sales team of over 200 professionals spread across 52 offices. The company claims that it services 1000 + clients each month.

Reliance Broadcast Network CEO Tarun Katial said, “For marketers meeting with the challenge to engage time pressed and low attentive audiences, the need for integrated media solutions is a business reality. With RBNL’s already existing integrated media solutions capabilities, the true potential of these 200 million + consumers can now be unleashed for brands to reach out and engage with their audiences. Our incomparable reach and multiple relevant touch points promise to attract advertisers and media houses who stand to gain significantly from our humongous network, all at one single touch point.”
Reliance ADAG’s media assets include Delhi Airport Metro Express, Mumbai Metro One, Worli Sea Link (Infrastructure); Reliance Mobile (Telecommunication); Big Cinema, Reliance World outlets, Zapak Gameplexes, Big Flix (Retail); Big Street (OOH); Big FM and soon to be launched English Channels with BIG CBS (Broadcasting); and and Big Adda (Online).

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