Reliance Brands partners with Quiksilver for South Asia Region

MUMBAI: Reliance Brands Ltd, a part of Reliance industries, has partnered with Quiksilver Holding S.?.r.l, a fully owned subsidiary of Quiksilver Inc., an outdoor sports lifestyle company, to launch its brands of ‘Quiksilver‘ and ‘Roxy‘.

According to the license agreement, products of Quiksilver and Roxy will be available through Quiksilver fascia stores and other channels of sale in all major cities across India, Sri Lanka, Nepal and Bangladesh.
The first monobrand store is planned to be launched later this year with an offering to include apparel, accessories and footwear.

Said Reliance Brands president and CEO Darshan Mehta, "Boardriding, one of the most sought after adventure sports, is increasingly perceived as a state of ‘new cool‘ by the youth globally."
"Our association with Quiksilver will introduce a casual, fun and adventurous lifestyle to the discerning Indian youth. We are very excited about the association which promises to pioneer a global youth trend across the region," added Mehta. 
Quiksilver and Roxy offer products targeted at young boys and girls aged between 16 and 25. These brands attempt to tap into the young person‘s frame of mind - creative, confident, progressive and restless for adventure.

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