MUMBAI: Reliance Brands, a part of Reliance Industries, today announced an exclusive long-term license agreement with designer Steven Madden to launch his fashion-forward range of footwear and accessories.

Through this association, Steve Madden products will be available through exclusive monobrand stores and premium department stores in all major cities across India.
 
Positioned as a bridge between hi-street and luxury, the brand aims to target women between 16-40 years and will offer a range of fashion forward, of-the-moment designs across footwear and a variety of accessories. The stores will also offer Madden Girl, a fashionable line for younger girls.

Says Steve Madden CEO Edward Rosenfeld, "India and its diverse consumer base is a very important and strategic market for us. Our association with Reliance Brands culminates a long cherished goal of entering this unique market and marks the beginning of a long term association with the trend conscious Indian consumers."
 
Relaince said that through this association with Steve Madden it aims to translate the brand‘s unique fashion sense into the mindset of the Indian women consumers. 
 
Added Reliance Brands president and CEO Darshan Mehta, "Steve Madden has always been known for its expertise in trend forecasting and has a large and loyal following of fashion-forward women across the world. Currently there is a great demand for fashionable women‘s footwear and accessories in India; however it is one segment that is lacking in options."