MUMBAI: Footwear manufacturer Relaxo has appointed Katrina Kaif as the brand ambassador for their brand - Flite.

Relaxo Footwear executive director Gaurav Dua said, "Flite has carved out a niche for itself by becoming a brand symbolic to youth, comfort and elegance. And to carry this brand persona a step ahead, we could think of no one better than Katrina Kaif. Her vibrant and unconventional style is often imitated by girls across the country. Which is why, Katrina Kaif was the perfect match for Relaxo Flite‘s new campaign."

Katrina will be seen endorsing Flite footwear in a 30 second TVC created by Arms Communications.

"The concept behind the new commercial is to beautifully and aesthetically showcase the colorful world of Katrina through Relaxo Flite. From the moment she steps into her favorite pair of Flite slippers, everything around her changes to match the color of her Flite, Dua added.

With the jingle ‘Walk with me‘, the company aims to carry forward the light feel that Flite makes the person feel.