Relaxo appoints Akshay Kumar as brand ambassador for Sparx

Relaxo appoints Akshay Kumar as brand ambassador for Sparx

MUMBAI: Footwear manufacturer Relaxo has signed Akshay Kumar as the brand ambassador for its sporty brand Sparx.

The brand sign-off, ‘Add Sparx to your life‘ conveys a lot about the brand and its connect with the youth of today, the company said.

Relaxo Footwears executive director Gaurav Dua said "Sparx, in a short span of time, has become an iconic brand amongst the youth. The new brand ambassador for Sparx had to be someone who possessed all these qualities. And who would be better than Akshay Kumar who is making a comeback as an action hero and adds sparx to his life in everything he does."

Kumar will be seen endorsing Sparx footwear in a 40 second TVC shot in Kuala Lumpur City, Malaysia and created by 30 Seconds of Fame.

The commercial film revolves around a girl whose cell phone gets stolen by a rogue on a BMX bike. Kumar along with his friends, standing across the street with a soccer ball, decide to chase the thief; And since they all have their Sparx on, they decide to use their soccer skills to get their hands on him. What ensues is intense street football whilst the consumer witnesses some amazing close shots of the shoes. With some high adrenaline music to support this fast paced action film, Kumar will surely show his fans, how to add "Sparx" to their life.