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Rekha to endorse Snickers

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MUMBAI: Snickers, a brand of Mars International India, is launching a new ad campaign featuring Bollywood actor Rekha.

Snickers? upcoming television commercial is a global campaign ?You?re Not You When You Are Hungry?.

The company said in an official statement, "The TVC idea is conceptualised from the insight that hunger has physical, emotional and psychological side effects on us - it not only makes us physically weak, dizzy, tired and lifeless, but also makes us irritable, angry, whiny, grumpy, loopy, scatty and unable to concentrate. In a nutshell, we are not quite ourselves when we?re hungry. The TVC packs all the humour and refreshing candor of the Snickers brand and at the same time keeps very much to the Indian idiom and ethos."

Titled ?Captain Rekha?, the campaign will be created by RK Swamy BBDO brand while it will be directed by Imtiaz Ali.

Headquartered in Mount Olive, New Jersey, U.S., Mars Chocolate has thirty-four brands including M&M?S, Snickers, Dove/Galaxy, Mars/Milky Way and Twix.

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