Reebok launches 'Pirates of the Caribbean' apparels

MUMBAI: The sportswear and fitness brand, Reebok, has joined hands with Disney Consumer Products to launch apparels based on Disney’s popular franchise The Pirates of the Caribbean.

To cash in on the popularity of Jonny Depp-played pirate captain Jack Sparrow, Disney and Reebok have created a range of apparel for fans across all age groups.

This new collection will have motifs of skulls, treasure, mystery and Sparrow. The men‘s collection will include polos, hoodies, tee-shirts and shorts and the women‘s collection will have capris, tee-shirts and pants in colours like pink, blues and whites.

The range of both the male and the female apparels start from Rs 999 onwards. For young boys, skull hoodies and tee-shirts will be available Rs 799 onwards.

"Our stories and characters delight and entertain consumers across all ages. We are excited to associate with a popular youth brand like Reebok. This fashionable collection embodying the spirit of adventure and mystery following the success of Pirates is yet another step towards Disney‘s commitment to deliver the best mix of innovative and compelling products to our fans in India", said Disney VP, consumer products, publishing and retail Roshini Bakshi.

Additionally, Reebok has also introduced two Pirate themed deodorants, Reevenge and Reecharm, for men for Rs 180.

The collection will be backed up by retail and on ground marketing.

Reebok brand director Sajid Shamim said, "Reebok has always been a forerunner in delighting our consumers with unique and innovative product stories. Our association with Disney and this iconic movie is a step in the same direction.”

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