MUMBAI: After losing two mighty accounts, Rediffusion-Y&R has won the creative duties for Hometown, a retailer of home-making and home improvement solutions and products from the Pantaloon Retail brand. 
 
The size of the business is estimated to be Rs 300 million, much lower than the Colgate and Airtel accounts that the agency recently lost.

The Hometown account was contested last month by many agencies that include Lowe, McCann, Ulka and O&M. Leo Burnett is the incumbent agency. 
 
The account will be handled out of Rediffusion-Y&R’s Mumbai office with immediate effect.

Says Rediffusion Y&R Mumbai EVP and branch head Nisha Singhania, “Our consumer understanding and insights along with strategic intent for the brand helped us clinch the business. We look forward to a fruitful relationship with the Future Group.”
 
Rediffusion-Wunderman, Rediffusion’s direct marketing and CRM practice, has already been working on the Hometown brand.

Rediffusion-Y&R’s creative mandate on the brand will help create synergies that will be gainful to the brand’s progress.