MUMBAI:Rediffusion-Y&R has been assigned with the creative duties of Rasna. 
 
Says Rediffusion Y&R Mumbai EVP Nisha Singhania, "We are glad to have won the Rasna account as it‘s an iconic brand. We have a deep understanding in the children and mother‘s segment in the Indian market. We shared our ideas with Rasna and they were happy with what we offered."
 
The new campaign for Rasna will be launched during the summer of 2009.