MAM

Rediffusion-Y&R wins DNA account

MUMBAI: Rediffusion-Y&R has once again won the creative business for the English daily, DNA (Daily News & Analysis).


This is the second time the agency will create buzz around the brand, after an impactful launch of the brand in July 2005. The account was contested last month through a multi-agency pitch which included Contract, the incumbent agency.
 
Work on the account will start with immediate effect out of Rediffusion‘s Mumbai office. The agency will develop work for DNA in its major markets which include Mumbai, Bangalore, Pune, Ahmedabad and Baroda. The task will include finding an appropriate positioning for the brand, and creating more engagement between the reader and the paper.


Says Rediffusion Y&R EVP and Mumbai branch head Nisha Singhania, "We‘re really glad to have the brand back in our roaster. In our last stint with the brand, we had done some break-through, interesting work. From here on, we will raise the creative bar further, creating interesting conversations around the brand."
 
Added DNA head marketing Gautam Dalal, "With DNA having spread its wings into five cities, and being the No.8 English Daily of India, it opens up new and exciting challenges for the team to work together. We look forward to taking the brand to new heights with Rediffusion-Y&R."


He further stated that what worked in favour of Rediffusion-Y&R was "their keen evaluation of the business issue from different angles, strong credentials, flexibility in the approach and keen top management interest."
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/amar.jpg?itok=LasMkKo6
Interactive Avenues wins Great Indian Workplaces Award

Interactive Avenues, the full service Digital Agency of media agency conglomerate IPG Mediabrands India has won the inaugural edition of the Great Indian Workplaces Awards (GIWA) 2017.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/rajiv.jpg?itok=xRJ-aqAk
Bajaj Allianz maintains #AwkwardSilence on WATConsult idea

Bajaj Allianz General Insurance has launched a digital campaign titled “Awkward Silence”, to create awareness about the importance of having insurance amongst consumers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/Bruce%20Zuo.jpg?itok=xLR6xdXv
UCWeb to select We-Media contributors with monthly payout

MUMBAI: UCWeb, a part of Alibaba Mobile Business Group, has outlined detailed guidelines for writers and content creators to join the ‘Super 1000’ Program launched in March 2017.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/Kalyan%20Jewellers.jpg?itok=7SLRgj_d
Candere buy to help Kalyan Jewellers add 5-7% to its topline

MUMBAI: Kalyan Jewellers, one of India’s trusted and leading jewellery brands, announced the acquisition of online jewellery firm Candere. The acquisition will augment Kalyan Jewellers presence in the growing online jewellery segment in India. Kalyan will acquire the equity held by Singularity...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/New%20Munch%20Macha.jpg?itok=mdOy9Rxg
New Munch Macha musical TVC with Baahubali 2

MUMBAI: The new TVC features the trailer of this year’s most anticipated movie, with the energetic and peppy song – ‘Crunch Macha Munch Macha’, playing in the background. The film ends with Baahubali’s lead actor, Prabhas, narrating the brand tagline - Crunch Macha Munch Macha before urging viewers...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/prajodh%20rajan.jpg?itok=r_-edmH6
EuroKids Asia's most trusted brand

MUMBAI: EuroKids, the preschool chain, has been awarded as the Most Trusted Pre-School in Asia by IBC Infomedia, a global brand consultancy. This honour was bestowed on EuroKids as part of Asia’s Most Trusted Brand Awards at a ceremony held in Bangkok, Thailand. These awards are driven by market...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/nycil.jpg?itok=RGi4IZdq
Nycil launches 'no tension' campaign during summer

MUMBAI: Nycil, one of the most trusted powder brands and leader in the prickly heat & cooling powders (PHC) category in India from the Kraft Heinz Company is back with a refreshing campaign this year establishing its new proposition. Focusing on 5 summer problems of the skin such as sweat, body...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/Glucon-D_0.jpg?itok=4Aj9OXff
Glucon-D campaign joins forces with water

MUMBAI: Glucon-D, the instant energy power brand from the Kraft Heinz Company unveils its new campaign ‘Sirf Paan Nahi, Glucon-D wala Paani.’

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/25/kalra.jpg?itok=pIciUSLo
Raman Kalra joins PwC India as entertainment & media sector advisory leader

Raman Kalra has been hired as partner, PwC India - Entertainment & Media Sector Advisory Leader (and Emerging Technologies Leader). He is responsible for strategy through execution as: Entertainment & Media Sector Advisory Leader & Emerging Technologies Leader responsible for...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories