Rediffusion-Y&R wins digital mandate of Kingfisher

MUMBAI: Rediffusion Y&R has won the digital mandate of Kingfisher Airlines.

The agency will now handle all digital brand communications for Kingfisher businesses - Kingfisher Airlines, Kingfisher Express, Kingfisher Cargo and Kingfisher Elite.

Force India and Club Force will also be included in the mandate. 
The scope of work will include all digital marketing services such as online promotions and social media management, besides maintaining their respective websites.

Says Mumbai branch head and EVP Nisha Singhania, "It has always been our endeavour to provide complete marketing solutions to all our clients, and hence it is always heartening when an existing client awards us with more business."
Rediffusion is already handling the creative duties of Simplifly Deccan, an entity created following the merger of Kingfisher Airlines and Deccan Airlines.

"I think this win is a testimony of our understanding of the category and the work we‘ve done so far. We look forward to more synergies between online and offline communication, that will help us deliver superior and seamless creative solutions for the client", adds Singhania. 
Both client and agency were discreet about the size of the business. The agency claims that work has already begun.

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