MUMBAI: Rediffusion Y&R has roped in Shubho Sengupta as creative head, digital.

Prior to this, Sengupta was with Interactive Avenues as national creative director. 
 
With approximately 15 years of experience, Sengupta has also worked with agencies such as Contract, JWT, Leo Burnett and Ogilvy. 
 
Some of the brands on which he has worked include Sony, Sony and Travelocity.com.