Rediffusion-Y&R gets Kamlesh Pandey and Bugs Bhargava Krishna in advisory role

Mumbai: Rediffusion-Y&R has announced that the agency‘s ex-creative people Kamlesh Pandey and Bugs Bhargava Krishna will be working closely with the agency‘s creative leadership team as creative counsels in an advisory role.

Krishna will work closely with Rediffusion-Y&R president India and Sri Lanka D Rajappa as creative advisor.

Pandey will also work closely with Rajappa and the creative leadership team in the agency as a creative consultant.

Rajappa said, "Bugs and Kamlesh are exceptionally creative professionals and the young talent at Rediffusion will benefit greatly from this engagement. Through their wide-ranging experiences and exposure across films, television, theater and advertising, they have developed a flair for identifying great ideas and creating timeless works of communication, because they deeply understand the pulse of the Indian consumer."

Krishna said, "Rediffusion is undergoing a breathtaking transformation with lots of exciting things happening in there, and I am happy to be part of this great agency that has created some of the most iconic brands in this country."

"Rediffusion is more like a family to me. Which is why even after I left Rediffusion, I continued to maintain a close relationship with the agency. This is a personal involvement for me, not just a professional commitment, unlike what other consultants do," Pandey added.

Pandey, a mass media veteran, has over 30 years of diverse experience in advertising, television, and films. He has written more than 45 Bollywood films till date, including Chaalbaaz, Tezaab, Rang De Basanti, and Delhi-6.

Krishna had worked on campaigns such as the Give Me Red campaign for Eveready Batteries; Thums Up‘s Taste the Thunder; Kingfisher‘s King of Good Times; Kerala Tourism‘s God‘s Own Country; and India Tourism‘s Discover India Discover Yourself in his earlier stint with Rediffusion-Y&R.

After Rediffusion, Krishna moved on to work with JWT and then finally with Saatchi & Saatchi as their national creative director. Then he shifted his focus to films, television, and theatre. He has played different roles in movies like Taare Zameen Par, Kaminey, Dum Maro Dum, and Delhi Belly.

Latest Reads
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories