In his new role, Srivastava will oversee the entire Rediffusion - Y&R south operations including its offices in Bangalore, Chennai and Hyderabad.

Says Rediffusion - Y&R Group CEO Mahesh Chauhan, "Paritosh has the experience of working with the teams and clients in Bangalore as well as a keen understanding of Rediffusion - Y&R‘s future plans. This promotion was a natural progression of his current role and I‘m happy to offer the opportunity to him. I‘m sure he will make a great success of it."

Adds Paritosh Srivastava, "In line with the Rediffusion approach, the focus will be to expand our engagement through an integrated offering in the region, and further build on our robust portfolio of brands."

Paritosh has been with Rediffusion - Y&R, Bangalore since 2003. He rose through the ranks to head the Bangalore and Hyderabad operations in March 2007. He has worked on brands ranging from insurance and telecom to FMCG and lifestyle.