The TVC introduces the campaign through an endorsement by Shahrukh Khan who reminisces about the sheer joy of running during his growing up years in Delhi. It‘s almost like his ode to Delhi, and yet the sentiment will resonate with any one from any city in India.

While the TVC has been directed by Vishal Punjabi, Red Chillies is the production house.

Apart from television, the other media platforms that will be used to promote the event are print, outdoor and OOH. Meanwhile, the event‘s media mandate lies with Madison.