MUMBAI: Rediffusion - Y&R has been assigned the creative duties for Balaji Telefilms‘ upcoming motion picture projects. The business will be handled out of the agency‘s Mumbai office.
 
Said Rediffusion - Y&R, Mumbai EVP Nisha Singhania, "We are excited to be associated with Balaji Telefilms‘ motion pictures business and their team. Promoting movies is very exciting and challenging and we look forward to a successful partnership with the brand."
 
The films produced by the motion pictures business at Balaji Telefilms include the cult movie LSD: Love, Sex aur Dhokha and the just released Once Upon A Time in Mumbai.