MUMBAI: Further ramping up its creative team, Rediffusion - Y & R has brought on board Prabhakar Jampa as creative head - design and digital.

Jampa joins Rediffusion from iContract, where he was senior creative director. Based out of Mumbai, he will report to national creative director N Padmakumar.

Jampa started his career with Karishma Advertising. After spending two years there, he moved on to Pressman. Maa Bozell followed immediately thereafter. He spent around one year in Result McCann before joining Wunderman. After a successful four-year stint with Wunderman, he joined Contract Advertising.

Padmakumar said, "Prabhakar brings with him an amazing blend of classical fine art, sharp advertising thinking and a cutting edge understanding of new media, digital and otherwise. He‘s a great addition to the consortium of beautiful minds and genuine hearts we‘re attracting into Rediffusion - Y&R. We‘re thrilled to have him here with us."

Jampa added, "I am truly delighted to be a part of this journey at Rediffusion - Y & R. What drew me here was the vision that Paddy and Rajappa have for the agency. Their focus on engagement ideas is very exciting coupled with the enormous opportunities that Rediffusion‘s brands offer in terms of scope and challenge."

In his career spanning over two decades, Jumpa has worked on projects such as ECIL, ECTV, HLL, Midwest, BSNL, ITPL, AMP, Bhutan Board, Global Trust Bank, Bambino, Gromor, Decolam, launch of WindowsNT, Microsoft, Cabletron, Tektronix, IBM, BPL mobile, Infosys, NIIT, Tata Indicom Photon, HSBC, Shoppers Stop, Tata AIG, Bharati Axa and VSNL.