MUMBAI: Rediffusion-Y&R has split its wholly-owned subsidiary, Wunderman, into two distinct entities to segregate its domestic and international clients.

Said Wunderman Global CEO and chairman Daniel Morel, "Domestic and international clients don‘t have the same requirements and keeping their specific needs in mind, we are getting organized to match their expectations with the required skills and mindset within the two sister companies."
 
Rediffusion-Wunderman (previously called Wunderman India) will focus on both domestic and global companies in India while Wunderman International will be dedicated to only the agency‘s global network clients.

With over 90 people in offices in Mumbai, Delhi, Bangalore and Chennai, Rediffusion-Wunderman will be headed by Leroy Alvares, based out of Mumbai. 
 
Said Rediffusion-Wunderman president Leroy Alvares, "The Rediffusion-Wunderman name change comes at a perfect time in our scheme of things. We‘ve been working backstage to beef up our team of experts and set up strong hubs on the basis our offering of digital, data and direct solutions."

Its key clients include Tata Motors, Kingfisher Airlines, Airtel, Birla Sun Life Insurance, Esprit, Accenture, TVS, ITBC, Allen Solly, Home Town and Which Right Choice. 
 
Meanwhile, Wunderman International will be headed by Aditya Atri, based out of Delhi. Wunderman International has over 100 employees, with offices in Delhi and Chennai. Key clients include Microsoft, Nokia and Ford.

Said Rediffusion - Y&R Group CEO Mahesh Chauhan, "The new architecture of the Rediffusion Group is based around client‘s needs - of high-end specialisation as well high levels of collaboration. The new name best exemplifies this new reality."