MAM

Rediffusion creates a new TVC for Nutrilite

MUMBAI: Rediffusion Y&R has created a new TVC for one of Amway‘s key products in the nutrition & wellness category, Nutrilite.


The 40-second video has been created by the Delhi team of Rediffusion Y&R, headed by creative director Ambika Nehru.
 
 The TVC has been directed by Lloyd Baptista and produced by Milestone Films, Mumbai.


The TVC follows a question-answer format. After giving various facts of the brand, it attempts to engage the customers by asking to guess the name of the brand.
 
Through these questions, the film reiterates the fact that Nutrilite owns 6000 acres of organic farms and actually controls the process from seed to supplement.


The commercial starts with a young 6-8 year old boy in the scene playing atop an apple tree and asking a question related to the product. This is followed by various other scenes where the characters are unveiling various facts about the brand and asking a question.
 
The TVC concludes with a unanimous response by everyone saying "Nutrilite".
 

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