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Red Label relaunches with Anupam Kher as brand ambassador

MUMBAI: Brooke Bond is relaunching Red Label via a new advertising campaign in October and will be using a Bollywood celebrity for the first time as its brand ambassador.


Anupam Kher has been roped in for the ad campaign that will attempt to highlight the benefits of consuming tea.
 
Red Label will seek to educate the consumers and bust the age old myths of tea being unhealthy, by focusing on how flavonoids contribute to the overall wellbeing of the family.
 
Red Label Tea comprises a fine blend of tea leaves which are responsible for it’s great taste and colour. The rich flavonoids help in improving the blood circulation which is vital in maintaining the family‘s health.


The new ad had been first broadcast on television on the 1st of October and is currently on-air. 
 
Hindustan Unilever Ltd category head-beverages Arun Srinivas said: “Kher endorses healthy habits and diet which fit in with Red Label’s positioning."


Kher was the brand’s first choice, as he is a veteran in the film industry and a committed family man, with well maintained fitness levels over the years.

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