Red Bull, du extend partnership for Abu Dhabi GP

MUMBAI: Red Bull Racing has announced that du, the provider of superfast LTE 4G mobile broadband in the UAE, will continue as a race partner for the Abu Dhabi Grand Prix for 2012 and 2013. The telecom company already partnered the team at this event in 2010 and 2011.

As part of the agreement, du‘s logo will appear on Red Bull Racing‘s Formula One cars, the overalls worn by Sebastian Vettel and Mark Webber and the race shirts of Christian Horner and Adrian Newey. To celebrate the partnership, du has also launched a range of competitions around the event, with prizes including a chance to meet current World Champion, Sebastian Vettel.

du chief commercial officer Farid Faraidooni said, "As the provider of superfast LTE 4G mobile broadband, it makes perfect sense for us to renew our partnership with Red Bull Racing. Our customers can now not only enjoy breathtaking mobile broadband speeds, but the fastest racing experience on the planet."

Red Bull Racing Team Principal Christian Horner said, "We are very pleased to have once again come together with du and the team is delighted to feature du‘s logo at the Formula One Etihad Airways Abu Dhabi Grand Prix for this year and next."

Those attending the Yas Marina Circuit this weekend will be able to enjoy a fully interactive experience, as the telecom company will implement thrilling ground activities to emulate the speed of its LTE 4G mobile broadband network.

F1 and music fans will also have the chance to see three of the world‘s biggest celebrities - Kylie, Eminem and Nickelback - in the du Arena, as they perform for the after-race concerts. du will provide a unique experience in its concert venue, the du Friends Lounge, both before and during the performances.

Latest Reads
Mother's recipe undertakes initiative for war heroes

MUMBAI: India’s homegrown pickle brand Mother’s Recipe initiated a new campaign called, tribute to our motherland to salute the supreme sacrifice and selflessness of our brave men in uniform. Under this initiative, the company will contribute Rs 3 from the sale of every special edition Mothers...

MAM Marketing MAM
Is India ready for the impact of AI on marketing?

MUMBAI: From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google’s search algorithm to e-commerce to geo-target and...

MAM Marketing MAM
Kajaria Ceramics touches patriotism with Akshay Kumar

MUMBAI: Kajaria Ceramics has launched another new ad campaign with its official brand ambassador and Bollywood actor Akshay Kumar. The company recently launched a TVC for its bathware solutions brand KEROVIT with Anushka Sharma.

MAM Marketing MAM
Duroflex launches sleep marathon with Milind Soman

MUMBAI: We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has conceptualised the...

MAM Marketing MAM
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories