MUMBAI: Health and personal care company, Reckitt Benckiser, is launching a campaign to create awareness amongst graduates and people early on in their business careers.

The company that owns brands such as Dettol and Mortien said the aim of the campaign is not to sell more products but to sell the company to people who are planning a career in fast moving consumer goods.

The campaign will be primarily on-line and on-campus. Reckitt Benckiser uses gaming technology on mobile and Internet to reach people in nine markets across all continents. The company had also launched a “poweRBrands” game last year, which enabled players to go into consumer goods company and rise to become global president.

The campaign is aim to engage student, professional and sports communities online and offline. Reckitt Benckiser will also deploy its brands - Durex, Clearasil, Veet and others - to connect with people and deliver engaging campaigns on campus.

Chairman and managing director Chander Mohan Sethi says, “Reckitt Benckiser’s culture is very different to most organisations. We only suit people who like freedom to act, a fast pace, enough exposure to make their mark and who are deeply commercial and agile. We offer a heart thumping place to work, and that’s not for everyone, but for the 20 per cent who would love us, they need to know who we are.”

The ten markets are Australia, Brazil, France, Germany, India, Italy, Pakistan, Russia, UK and US.