MAM

Realme introduces its new visual identity system and logo

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/11/15/Untitled-1.jpg?itok=V5Q7lY5c

MUMBAI: Realme, the smartphone brand that specializes in providing high quality products for youth, launched its fully upgraded Brand Visual Identity system and Logo to provide a new visual experience and emotional connection with young consumers.

The "R" logo in “Realme Yellow” designed by Eddie Opara, partner and chief designer at world-renowned design consultancy Pentagram, is an artistic and impactful representation of both the Realme brand identity and its vision of being ‘Proud to be Young’, which the brand hopes will become a symbol of youth culture around the world. Realme will be rolling out its upgraded brand image across all channels starting from today.

The Brand Visual Identity upgrading comes as Realme is poised to make a strong entry into more markets around the world, where it will reach out to younger groups and accelerate growth. Very soon, Realme's new "R" logo and smartphones will launch across Southeast Asian markets including Malaysia, Thailand, Philippines, Cambodia, countries in South Asia, Middle East and North Africa. The new "R" logo will be a symbol of the brand’s powerful recognition of young people’s need for individualization and self-expression. It will differentiate Realme’s experience in offering smartphones and will become an icon for young people around the world.

The new Visual Identity is a people-oriented design featuring original aspiration and absolute self-expression. Upgrading the new Visual Identity and Logo, the brand has adopted a more concise and universal letter shape, which was inspired by the observation of human behavior and actions when they are using smartphones. It is a combination of a human-figure and the uppercase “R”from “Realme” which conveys one of the brand’s design concept as being people-oriented.

In the design, there are merged circles, squares and trianglesforming a nested uppercase “R” and lowercase “r” where the uppercase “R” signifies the original aspiration of “Realme” in providing the youth with quality products they need and lowercase “r” signifies young people’s true selves. This uniquenesting and blending design conveys Realme's vision of sharing pride in being young with young people, while the hidden arrows point to the deep connection between Realme and young groups and their direct goals as well as absolute strength of taking challenges.

The upgraded Visual Identity system and Logo are all based on vibrant golden yellow. This specific color, called "Realme Yellow", represents power, style, modernity and youthfulness; as well as positive connotations in both Eastern and Western cultures, such as positivity, optimism, friendliness and emotional energy, wisdom, harmony, prosperity. The main auxiliary color, gray, represents professionalism, calmness, and inclusiveness;and will be used with other auxiliary colors including classic black and white, and a light gray tone, in Realme's overall brand Visual Identity.

Showing his pleasure in rolling out the new Visual Identity, Realme CEO and founder Sky Li said, “As a global, youth-facing smart phone brand, Realme is continuing to introduce new products that feature stylish design and a powerfulperformance. At the same time, Realme hopes to create a symbol for young people through the new brand logo – one they can identify with, and where they see a visual symbol of their emotional identity and belonging,”

“Realme's new brand visual identity system and logo will be key to providing self-expression and satisfaction for young people around the world:we define this as unique, trend-setting, self-loyalty, and personalized consumption that meets emotional needs." He added.

Sharing his thoughts on the new Visual Identity launch, Realme India, Chief Executive Officer Madhav Sheth said, “As a young brand, Realme has witnessed a remarkable journey till now. We have always tried to connect with the youth of the nation by providing them the best of everything with ‘Power meets Style’ moto. We believe that the new logo will be a major tool in connecting with the youth going forward with it’s classic combination of vibrant colors and unique style.”

Established in May 2018, Realme aims to provide young people around the world with smartphone products that combine powerful performance and stylish design. The brand gives young people experiences that integrate “technology” and “style” to recognize and satisfy their deep desires for personalization and self-expression. By November 2018, the half-year-old brand will expand its business to 7 countries in Asia. With 4 smartphone products launched globally, Realme is quickly building a strong following community among young consumers. The brand is set to become the fastest growing brand which has already made 3 million sales in total.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/ulka.jpg?itok=8K5pFHOE
FCB Ulka wins creative mandate for Kurl-on

FCB Ulka has announced that it has won the creative mandate for mattress manufacturer Kurl-on. The agency will be looking after all the creative aspects of the brand including advertisements, serving from the Bangalore office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/Sodexo-Zone-Startups.jpg?itok=szA3JzaM
Sodexo, Zone Startups launch enterprise foodtech program

Hospitality company Sodexo, in partnership with Zone Startups, has announced an Enterprise Foodtech Program—an initiative to work with Indian start-ups and closely connect with the local digital and innovation ecosystem to strengthen food offers for its clients and consumers.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/vistara.jpg?itok=gUZfgrV0
Presenting the Vistara Festive Sale with fares starting INR 999 all-in

Vistara, India’s finest full-service carrier, today launched a 24-hours only ‘Festive Sale’ with fares starting at INR 999 all-in. Sale fares are available for all three classes of travel (Economy, Premium Economy, and Business Class) at discounts of up to 80% relative to standard last-minute fares...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/amin.jpg?itok=7UTxKJlQ
Lux Golden Rose Awards’ 3rd edition supports #HeForShe campaign

The third edition of the Lux Golden Rose Awards (LGRA) was recently concluded in Mumbai, congregating Bollywood stars to extend their support for UN’s #HeForShe campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/prity.jpg?itok=E5Mjvjz1
Priority Pass introduces 800+ offers for its Members

Priority Pass, the original and market-leading airport experiences program, has introduced offers, which give Members access to discounts at airports across the world through its app and website.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/valay.jpg?itok=3yGhkklk
Kalpataru Mandates NeoNiche to Design and Deliver Their Event Marketing Initiatives

NeoNiche Integrated Solutions Pvt. Ltd, a 360-degree experiential marketing agency, recently won the events mandate for Kalpataru Limited. The account was won following a multi-agency pitch.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/Irdeto.jpg?itok=eeQdSVXq
Irdeto and African Wildlife Foundation Join Forces to Hunt Down Wildlife Crime Online

AMSTERDAM: The African Wildlife Foundation (AWF) and Irdeto have partnered to combat poaching and wildlife crimes online. The illegal selling of animal parts is the fourth biggest illicit industry worldwide behind drugs, counterfeit goods and human trafficking. These wildlife crimes not only...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/pra.jpg?itok=7TMSTsZx
Dentsu Webchutney launches new campaign for Platinum Days of Love

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has launched Platinum Days of Love’s new season’s collection with the campaign #LoveSoRare, a series of 30 digital films inspired by the design story of the collection.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/renault.jpg?itok=MbzWydTd
Renault India’s social experiment to reveal ‘Who are India’s worst drivers’

With the thought to find ‘Who are India’s Worst Drivers?’ Renault India along with its creative agency Law and Kenneth Saatchi and Saatchi recently conducted a social experiment in the streets of Mumbai and New Delhi by monitoring the traffic violations that took place every hour across some key...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories