MUMBAI: Realm Media, a 360 degree media agency, has appointed Ankur Bose as the president.

Bose will spearhead Realm Media‘s transition to a full service media, communication and entertainment content company by 2013.

Bose‘s last stint was at Cheil Worldwide as vice president - Southwest Asia where he was responsible for Activation, Retail, OOH Media, Digital, Advertising for Non-Samsung Accounts and new business acquisition.

He will mentor and work with teams to help Realm in setting up and training the existing team to deliver on his core expertise areas of consumer activation, shopper marketing, events and promotions and rural marketing.

He will lead the agency and will also work towards creating tie-ups and associations for Realm. He will also be a spokesperson for the company.

One of his primary responsibilities will be to generate new business for the company in all of the above areas and ensure that Realm is able to increase its client foot print manifold.

Indraksh Media & Realm Media founder and group CEO Yuvraj Agarwal said, "We are certain, with Ankur‘s varied skill-set and experience of leading large agency operations, our goals will be met sooner. In a little over two years, Indraksh has floated 4 operational entities. Realm Media, Realm Retail - top end retail brand identity design and execution company, Realm Digital - an end to end digital media solutions company and EMM India - a JV with UK based EMM International to offer media management/media audit to blue chip clients nationally."

Bose said, "Realm‘s progressive thinking, aggressive approach and Yuvraj‘s clarity in vision towards creating a Media Conglomerate is what convinced me to be part of this group. I will focus in growing Realm Media as a 360 degree media agency and with time convert it into a full service advertising agency."

Prior to joining Cheil, Bose had also worked with Lowe Lintas, Ogilvy and Linterland.