RComm reallocates media duties to MEC India

RComm reallocates media duties to MEC India

Sanjay Behl

MUMBAI: Reliance Communications has decided to realign its media duties and hand them over to MEC India.

The account, which will be effective March, is pegged in the vicinity of Rs 1.50 billion.

Since August 2010, the account was divided between MEC India and Omnicom Media (OMD) India. RCOM has now appointed MEC as the agency for all RComm businesses. OMD, meanwhile, will manage the corporate media mandate for Reliance Group.

Reliance group head brand and marketing Sanjay Behl said, "Reliance Communications has decided to re-allocate media services between its agency partners. As per the new arrangement, MEC, a GroupM company, will service media requirements of RCOM businesses, while Omnicom Media (OMD) will manage the corporate media mandate for Reliance Group."