MUMBAI: Rabinder Thirumurthy better known as Rabe Iyer, executive vice president, out-of-home and televised events at Reliance Broadcast Network Limited, has joined GroupM‘s Motivator as managing partner. He will report to Maxus and Motivator South Asia MD Ajit Varghese.

Rabe appointment at Motivator comes into effect from today. Iyer will operate out of the Gurgaon office.

Varghese said, "Rabe will be responsible for leading Motivator India growth as we set our vision to increase the pie on emerging corporates and open up offices in new geographies of India."

In his four-year stint with RBNL, Iyer has worked in leading positions driving the company‘s outdoor, live entertainment, activation, exhibition and radio business.

He has 20 years of advertising media experience having worked with integrated agencies to leading media agency houses in India and in Vietnam. He has worked on brands like Hyundai, Nokia, Morepen, P&G and Coca Cola. He has experience of projects that target consumers for both low involvement to very high involvement brands both in India and emerging economies of Asia.