MUMBAI: Reliance Broadcast Network‘s (RBNL) regional channels, Big Magic and Spark Punjabi, have unveiled their new packaging to showcase the culture of the respective regions.

According to the broadcasting company, the new packaging of both channels will further add to their commitments towards offering endless entertainment to the consumers in the region. The changes are the outcome of research and insights of what adds to the appeal of the channel amongst local audiences.

Having launched in the Hindi-speaking heartland of Central India in March 2011, Big Magic has ensured that it is as local as local can get whether through its choice of programming that has been designed basis local sensibilities, the channel‘s tag line ‘Apna Pradesh - Apna Magic‘, the music bed, or the overall appearance of the channel which appeals to local audiences, the channel said.

The new avatar is an extension which will further adapt to the changing needs of the audiences in the heartland.

Spark Punjabi, the regional general entertainment channel in Punjab, Haryana, Chandigarh and Himachal Pradesh (PHCHP) from the BIG CBS joint venture which launched in January 2012, has local commissioned shows as well as prime time shows which connect with the varied audience segment across households in Punjab.

The channel said that the new look and packaging of the channel complements the range of entertainment programs currently on-air making it more local and relevant to the local consumers. The channel‘s tag line ‘Tuhada Apna Punjabi Channel‘, combined with the overall appearance of the channel has been specifically done to relate to the Punjabi consumers. The new avatar will support the current on-air programming of the channel which offers shows from across multiple genres.

RBNL spokesperson said, "The new packaging stands testimony to our endeavour of keeping up with the tastes and preferences of audiences to offer them a channel which is truly for them. Whether it is the choice of programming with its packaging - which reflects the local flavour, the on-ground activations - which involve and engage with the local populace, or the innovations - for marketers, Big Magic and Spark Punjabi offer their respective audiences and marketers alike, the best option in regional television entertainment."