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RBNL rolls out multi-media campaign for advertisers

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MUMBAI: Reliance Broadcast Network (RBNL) has launched a Multiple Media Customer focused campaign across its bouquet of English and regional channel offerings.

This campaign, targeted at key marketing decision makers, media planners and buyers, aims to demonstrate the advantages of leveraging the different channels in the RBNL bouquet. It showcases the individual channel‘s core USPs, relevant to marketers and their business objectives.

While the Big CBS Network has announced ‘The Choice is Obvious‘ campaign, its regional offerings including Big Magic and Spark Punjabi are also executing similar campaigns to reach out to their relevant customers.

The marketing campaign will leverage multi-media platforms including print, television, radio, OOH and digital, besides RBNL‘s own media platforms.

The RBNL channels will showcase their content line-up of "insight driven" local programming and regional content that creates communication opportunities for marketers.

The Big CBS Network‘s ‘The Choice is Obvious‘ campaign highlights entertainment options available across the network, like American Idol, The X Factor USA, India‘s Sexiest Bachelor Season 2, Bridelicious and International Music Favourites that pose as platforms for marketers to showcase their respective brands to the urban elite.

Big Magic through its campaign highlights the channel‘s properties like BIG Memsaab and Khulja Sim Sim and upcoming talent hunt shows like BIG Fame Star. The campaign also focuses on the channel‘s local relevance demonstrated through its shows like Hum Hain Bajrangi and Police Files.

Spark Punjabi too offers properties like BIG Punjaban, Spark Da Star, Spark Top 20 and BIG Fame Star which according to the channel provides marketers with a strong regional platform.

The company spokesperson said, "The RBNL Television network has distinctly positioned channels targeting specific geographies and audiences. The line-up of content and properties on these channels offer advertisers excellent platforms to reach out to their audiences. Beyond mere communication, there are engagement and interactivity opportunities we open for brands, which is value that marketers cannot ignore."

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