MAM

RBNL rolls out multi-media campaign for advertisers

MUMBAI: Reliance Broadcast Network (RBNL) has launched a Multiple Media Customer focused campaign across its bouquet of English and regional channel offerings.


This campaign, targeted at key marketing decision makers, media planners and buyers, aims to demonstrate the advantages of leveraging the different channels in the RBNL bouquet. It showcases the individual channel‘s core USPs, relevant to marketers and their business objectives.


While the Big CBS Network has announced ‘The Choice is Obvious‘ campaign, its regional offerings including Big Magic and Spark Punjabi are also executing similar campaigns to reach out to their relevant customers.


The marketing campaign will leverage multi-media platforms including print, television, radio, OOH and digital, besides RBNL‘s own media platforms.


The RBNL channels will showcase their content line-up of "insight driven" local programming and regional content that creates communication opportunities for marketers.


The Big CBS Network‘s ‘The Choice is Obvious‘ campaign highlights entertainment options available across the network, like American Idol, The X Factor USA, India‘s Sexiest Bachelor Season 2, Bridelicious and International Music Favourites that pose as platforms for marketers to showcase their respective brands to the urban elite.


Big Magic through its campaign highlights the channel‘s properties like BIG Memsaab and Khulja Sim Sim and upcoming talent hunt shows like BIG Fame Star. The campaign also focuses on the channel‘s local relevance demonstrated through its shows like Hum Hain Bajrangi and Police Files.


Spark Punjabi too offers properties like BIG Punjaban, Spark Da Star, Spark Top 20 and BIG Fame Star which according to the channel provides marketers with a strong regional platform.


The company spokesperson said, "The RBNL Television network has distinctly positioned channels targeting specific geographies and audiences. The line-up of content and properties on these channels offer advertisers excellent platforms to reach out to their audiences. Beyond mere communication, there are engagement and interactivity opportunities we open for brands, which is value that marketers cannot ignore."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/mmmm.jpg?itok=kBmCQ93-
ASCI introduces 'Independent Review Process', appoints Justice Mudgal as chairman

The Advertising Standards Council of India (ASCI) has introduced an 'Independent Review Process'. This procedure facilitates an independent mechanism to review the recommendations made by Consumer Complaints Council (CCC) if either the advertiser or the complainant is dissatisfied with such...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/shashi%20sinha.jpg?itok=CECcDQkb
Sony India appoints Initiative Media as its media agency

MUMBAI: Sony India today announced the appointment of Initiative Media, part of IPG Mediabrands network, as its new media agency for India market following a comprehensive pitch process. Initiative Media will be responsible for managing the media planning for the brand going forward. The scope of...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/Aidem.jpg?itok=G33jpmOj
Aidem to handle WB metro's Incoda TV HD monetisation

MUMBAI: Media sales specialist Aidem Ventures recently tied up with West Bengal’s unique advertising medium Incoda TV HD, the high-definition channel telecast in all the metro stations of Kolkata. Aidem has been roped in to handle the revenue and help monetise Incoda's inventory. Incoda TV HD is...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/dhoni_0.jpg?itok=cnNo6vL9
Dhoni chosen as Zed Black's brand ambassador

MUMBAI: A campaign will be launched with the ace Indian cricketer M S Dhoni as the brand ambassador for the Mysore Deep Perfumery House's flagship brand Zed Black on 30 May. The event will see the unveiling of the National Campaign, "#PrarthanaHogiSweekar.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/Vikas_Mehta-Ameer_Ismail.jpg?itok=-pqTC0NA
Ameer Ismail promoted as GolinOpinion president

MUMBAI: PR veteran Ameer Ismail has been promoted to President by MullenLowe Lintas Group, effective immediately. He has led the group’s PR firmGolinOpinion (formerly LinOpinion) for over 20 years and built the agency into one of the top players in the PR industry. He was also instrumental in...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/SabseBadaMoh.jpg?itok=ucRHiAsZ
Star Sports clicks with its ICC Championship promos

MUMBAI: How do you better what you did the previous time? That was the question on top of the Star India creative communications’ team’s minds when they were conceiving the new promotional campaign for the upcoming ICC Champions Trophy 2017. The 2015 Mauka Mauka campaign was a runaway hit, spawning...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Jon_Flaxman-Sandeep_Dadlani.jpg?itok=YP3vGqgk
Infosys & HP tie up for digital transformation

MUMBAI: Infosys and HP have launched joint Retail Point of Sale (RPOS) and Enterprise Device as a Service (DaaS) solutions to help businesses accelerate digital transformation as part of the HP Global System Integrator (GSI) Alliance Program.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Coolpad.jpg?itok=HRLBMQWZ
Robbie Grewal directs 'youthful' Coolpad TVC

MUMBAI: Coolpad, a global leader in smartphone manufacturing and integrated wireless data solutions, has recently launched a TVC for Coolpad Cool 1.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/sachin%20billion%20dreams_0.jpg?itok=21Cdkhxs
ITW Playworx co has Sachin's Billion Dreams mandate, releasing today

MUMBAI: Matchbox Media, a media arm of ITW Playworx bagged the overseas media duties of Sachin: A Billion Dreams, the top starrer and much awaited Indian biographical film. The movie directed by James Erskine and produced by Ravi Bhagchandka Carnival Motion Pictures, starring Sachin Tendulkar,...

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories