MUMBAI: As the digitisation deadline nears, Reliance Broadcast Network, is giving its advertising campaign further momentum with the next stage titled ‘Choose Your Pack Wisely‘.

The campaign is intended to create awareness amongst consumers to enable them to choose their television packs wisely in order to receive the best available in entertainment on television. The Rs 10 million campaign also includes intensive marketing activation.

The campaign will be promoted across the platforms of television, radio, digital and outdoor in order to gain increased visibility through this multi-media campaign.

‘Choose Your Pack Wisely‘ follows RBNL‘s previous campaigns for the purpose of digitisation named ‘Switch To‘ and ‘Choose Your Box Wisely‘. The first was aimed at increasing awareness and empowering consumers to ‘Switch To‘ the right service provider who can offer best value basis and individual‘s entertainment needs. The second entailed the benefits of choosing the right box for one‘s entertainment needs.

The latest campaign goes a step further, highlighting key entertainment options available by providing key information which enables the consumers to make a well-informed decision, when choosing their packages.

The first phase of this campaign will be led across the four metros of Delhi, Mumbai, Bangalore and Kolkata by key shows from the Big CBS Network like America‘s Got Talent, The X Factor and American Idol being simulcast on Big CBS Prime, Big CBS Love and Big CBS Spark.

Big CBS Networks business head Anand Chakravarthy said, "Digitisation is a fundamental step for the growth of the broadcast sector in India. With the technologies available to improve competency of broadcasting across the value chain, it is imperative that consumers are informed about the wide array of options available and select the accurate package that will provide for their entertainment needs. With this campaign, we aim to help consumers to make a wise and informed decision which will enable them to choose their pack wisely and watch their favourite Big CBS channels."