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Razorfish hires Manan Mehta to steer India biz

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MUMBAI: Razorfish, the technology-led digital company from Publicis Groupe, has appointed Manan Mehta as head of business and senior vice president - India.

Mehta joins Razorfish from Taproot where he was managing partner and a founding member of the agency.

Razorfish will be based out of Mumbai and will work with clients across the India region. Mehta’s mandate will be to introduce and establish Razorfish in India and put together an A-team to run client operations.

Mehta said, “The opportunity to impact client’s business by combining cutting edge technology with creativity has compelled me to take up this assignment with Razorfish." He further added that, "In India, businesses at large have started acknowledging the active role that digital and technology can play in building their brands, and are gearing up to embrace this new world order. In fact, there are organizations that have started institutionalizing social thinking across departments". He concluded, "I have always admired Razorfish‘s work, and today I am really excited to be part of the team".

Razorfish managing director Kanika Mathur said, “Manan is an enterprising young professional with solid fundamentals about business and brands. His experience in the field of advertising and communication will be a huge asset for Razorfish in providing focus and driving growth for us in India”.

Publicis had earlier announced the entry of the Razorfish brand in India with the acquisition of Neev Technologies which would now operate as Razorfish Neev.

Razorfish Neev CEO Saurabh Chandra added, “Manan spearheading Razorfish’s India business focus is going to be a great asset for us. His understanding of what brands want and need to succeed in India is superlative. Together with Razorfish Neev’s technical strengths this is a winning combination”.

Manan has earlier worked with Brand David (then RMG DAVID) in Delhi and Mumbai. He then moved to Leo Burnett, Mumbai. While at Leo Burnett apart from handling key brands as brand partner, he was also assigned additional responsibilities of Leo Entertainment as business head and Arc worldwide as retail director.

From Leo Burnett he moved to set up Taproot India as a founding member in the capacity of managing partner. He has worked on numerous brands across various categories such as Pepsi, Mountain Dew, 7UP from PepsiCo’s stable. Coca-Cola, Thums Up, Minute Maid and Maaza from Coca-Cola regional business, Airtel, SET WET, Hair & Care, Tata Capital, Myntra.com, Times Of India, Mumbai Mirror, GQ, Conde Nast, Reliance Mutual Fund, Reliance Capital, Sony Entertainment Television, Reliance Mobile, Cox & Kings and LG.

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