MAM

Rasna promotes Rasna Fruitplus on Big FM

MUMBAI: Rasna International has moved to a new positioning, shifting from ‘I love you‘ Rasna for years to ‘Shararat ek ghoont‘.


The fruit drink brand has chosen Big FM Mumbai as the prime medium to launch its latest offering, Rasna Fruitplus. 
 
Rasna International CMD Piruz Khambatta says, "As per our media agency, Media Directions, today Big FM is a very popular radio station of Mumbai and has the maximum number of listeners to reach out to our target group. We, therefore, selected Big FM as the station for Mumbai, because of its effectiveness. Radio is the perfect medium to reach out to certain segments of the society. With everyone tuned to radio, it plays a very critical role in the media plan and cannot be ignored. We are using a mix of radio and TV for optimal mileage and reach."


The brand has come on board with an innovative and creative month long campaign that promises to break the clutter, reach its audiences and create the mind-share for the product. The media campaign has been planned by Media Direction.
 
Big FM regional head west Saurabh Doshi, "We are very proud to have Rasna choose us as their partners. The effectiveness of radio is tremendous and we are happy to see more and more advertisers use it effectively to their advantage. This campaign, although recently launched has already created in-roads and interest amongst its target group. We are confident that the new messaging will come through clearly through this campaign, penetrating further into the households in Mumbai."
 
The month long campaign, which has only recently launched, has high spot intensity, airing an innovatively woven 45 second messaging talking about Rasna Fruitplus, which can be prepared in just five seconds.
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Dharmender-Kapoor_1.jpg?itok=vg08viDb
Toolway selects Birlasoft for SAP implementation

MUMBAI: Birlasoft (India) Limited has announced its selection as a strategic partner to Toolway Industries Ltd., a Toronto, Canada based company to implement SAP S4 HANA 1610 along with SAP Hybris B2B for modernizing its ERP systems. Birlasoft will offer end-to-end implementation services of SAP S...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Anuj%20Mathur-800x800.jpg?itok=UcmQHrtc
Canara HSBC OBC & WWF raise 'Earth Hour' awareness

MUMBAI: WWF-India, in association with Canara HSBC Oriental Bank of Commerce Life Insurance hosted Pedal for the Planet 2017, a Cyclothon and Walkathon to celebrate the world’s largest grassroots environmental campaign – Earth Hour 2017.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Neela_Marikkar-Ashish_Bhasin.jpg?itok=1AYP71GE
Dentsu Aegis buys Lankan Grant Group, closure this week

MUMBAI: Dentsu Aegis Network today announces that it has signed a definitive agreement to acquire Grant Group, the largest independent creative agency and the pioneer of advertising in Sri Lanka. The acquisition of the 59-year-old integrated agency is Dentsu Aegis Network’s first foray into the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/low%20%281%29.jpg?itok=Hrp9R7zY
Lin's 'sabziwala' reintroduces Rohan's 'price protection'

In the current Indian scenario, the combined effect of demonetisation, crackdown on un-taxed incomes, and a series of Bills passed by the government to make real estate more regulated, the consumer is anxiously holding their breath for real estate prices to fall in urban India. It’s made the real...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Ganesh%20Balakrishnan.jpg?itok=R3GXkS0i
ShopClues unveils express payout for merchants

MUMBAI: ShopClues, one of India’s first and largest managed marketplaces, has always been at the forefront of innovation for its merchants and has, in the past, launched an array of services to help enhance its merchants’ business online. Building on its merchant-focused portfolio, the platform has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Panasonic.jpg?itok=nVRFhRlE
P.V. Sindhu Panasonic Batteries' face for 3 yrs

MUMBAI: PV Sindhu, the 2016 Olympic silver medalist, currently ranked World No.6, dawns a new role starting today as the brand ambassador of Panasonic Energy India Co. Ltd - one of India's largest manufacturer & supplier of dry cell batteries and lighting products. The 21 year old, ace-...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Datawind.jpg?itok=mVI-IVVL
DataWind launches ‘VidyaTab-Punjabi’ in India

MUMBAI: DataWind, Inc. has yet again come up with a new innovative product – VidyaTab-Punjabi. The leader in delivering Internet access to emerging markets, Datawind, has partnered with Vismaad Inc., the leading developer of educational and animated Punjabi content to launch the first ever Punjabi...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Shilpa-shetty.jpg?itok=pLSL2NoF
Shilpa Shetty is Yakult Danone brand ambassador

MUMBAI: Yakult Danone India Pvt. Ltd., a 50:50 joint venture between Yakult Honsha, Japan and Groupe Danone, France, both global leaders in probiotics announced Bollywood celebrity Shilpa Shetty Kundra as their new Brand Ambassador. This comes in wake of the company’s concerted plans to spread the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/MUNCH.jpg?itok=EP-hUylk
Nestlé Munch partners Baahubali 2, with five packs & campaign

Nestlé Munch, one of Nestlé India’s most popular brands in the chocolate and confectionery category, has associated with India’s mega movie franchise Baahubali for the release of Baahubali 2, The Conclusion. As the film buffs gear up for the year’s most anticipated movie, the partnership will be...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories