MUMBAI: Mediaedge:cia (MEC) has roped in Rashna Pochkhanawala as MEC Interaction national director. She will report to MEC India MD, T Gangadhar and MEC Interaction Asia-Pacific head, Ben Poole.
 
Said Poole, "We are thrilled to have Pochkhanawala on board. As a regional head, in many ways you are only as good as the country leaders you have and in Pochkhanawala I believe, we have the right leader to deliver our interaction vision, develop the product offering and ensure that our digital services in India are fully integrated and executed within the wider MEC context.”

In her new role, Pochkhanawala will be responsible to drive business development and further strengthen MEC‘s body of work in the digital space.
 
Prior to this, she was Hungama Digital Media general manager (digital).
 
"Today is my first day and it‘s a great opportunity for me to be working with MEC. I‘m looking forward to using my digital experience to contribute in growing MEC‘s digital offering," says Pochkhanawala