NEW DELHI: Research In Motion (RIM) today announced that Bollywood superstar Ranbir Kapoor is its first brand ambassador in India and will endorse BlackBerry products across various platforms and also feature in upcoming multimedia ad campaigns in India.

Known for his unconventional roles as a young and vibrant actor, Ranbir Kapoor is also widely known as a tech savvy star.

Speaking on the occasion Ranbir Kapoor said, “I am ecstatic to be part of the BlackBerry boys’ family. As an actor I recognize the power of communication so naturally, and the need to stay connected with friends within and outside of our industry and loved ones. BlackBerry is known for its unique and powerful communication experience; an experience that I have relied on over years to stay informed and connected to things that matter so closely to me while on the move. BlackBerry is a brand that has a legacy of bringing innovative products keeping in mind the Indian market and I am keenly looking forward to this association.”

RIM (India) MD Sunil Dutt said, “We are excited to announce Ranbir Kapoor as our first brand ambassador in India. Ranbir truly personifies all the attributes that we endeavor to offer to our customers –enthusiasm, exuberance, persistence, excellence, fun, youthfulness, innovation and connecting with people and we recognize this great synergy between us. Moreover, we admire the fact that he is not only the face of contemporary Indian Cinema but he is also someone who represents the ideal source of inspiration for the youth of the current generation.”