BANGALORE: Tata Teleservices Ltd (TTSL) mobile GSM brand Tata Docomo (Docomo) announced Bollywood actor Ranbir Kapoor as its brand ambassador.

Docomo’s new campaign ‘Make it simple, silly’ featuring Kapor will kick off tomorrow and run through the 50 days of the fourth season of Indian Player League.

Kapoor is the first brand ambassador that Docomo has signed on since it started operations and his tenure initially will be for two years, revealed sources at Docomo.

The brand is targeting the youth segment and Kapoor is a perfect fit for this. Says Docomo Hub Head South Yatish Mehrotra, ”Tata Docomo is an inspirational brand and so is the charm and personality of Ranbir Kapoor, India’s young and fastest rising Bollywood icon.”

The ‘Make it simple, silly’ campaign created by FCB Ulka will be present across all mediums including, television, print, outdoor, retail front, social media, etc. Six 30-second ‘stand-up comedy episode’ spots as well as 20 second will hit the television screens. More episodes are likely to follow as IPL-4 progresses. Docomo’s plans include national and regional television. Media buying is through Lodestar.