NEW DELHI: Lenovo has appointed Ranbir Kapoor as its brand ambassador for their personal computers range.

The announcement is in tandem with Lenovo’s focus on becoming the preferred brand for the youth of India, the company said.

Lenovo’s decision to sign on Ranbir as its brand ambassador comes shortly after it was announced the No 1 PC vendor in India (by IDC) and the largest exclusive PC retailer in the country.

Lenovo India Director-Marketing Shailendra Katyal said, “We want to play aggressively in the consumer space and become the most preferred PC brand among the Youth. Signing on Kapoor is a strong step towards the evolution of the Lenovo brand and in line with our brand philosophy ‘For Those Who Do’.”

Lenovo’s products are known for its combination of style and performance and quality.

"Kapoor embodies an exemplary blend of both style and performance, making him the ideal choice for Lenovo. With his remarkable appeal to youngsters across the country, we are confident Kapoor will communicate our brand’s ‘Do’ attributes
to our consumers effectively," Katyal added.

Conceptualised by Ogilvy & Mather, Lenovo will launch a set of TVCs featuring the actor by 8 June.

O&M NCD Rajiv Rao said, "Ranbir is one of the young and impressive stars in the country and he fits the values that we want the brand to stand for. The combination of the machine, the communication idea and Ranbir, will surely create a place
above the rest for the Lenovo machines."

Talking about his association with Lenovo Kapoor added, “I have always been passionate about technology and I am really excited to be associated with a global technology brand like Lenovo which creates the most innovative performance machines."