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Ranbir ages for Tata Docomo's IPL commercial

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MUMBAI: In a bid to leverage the Indian Premier League advantage, associated sponsors on the wireless broadband category, Tata Docomo Photon has launched its latest ad campaign with a new TVC.

An official communiqué from the brand calls this campaign its biggest marketing initiative of the year. It will focus on covering two business critical pillars - GSM Prepay and HSIA data. The campaign will be centred on communicating Tata Docomo Photon Max‘s victory at the Product of the Year Awards and through this position it as the best internet experience.

On the GSM Prepay voice side, the campaign aims to refresh consumer memories of the core differentiators of Tata DOCOMO - pay per second always and fair treatment of customers and the absence of hidden costs.

As part of the campaign the brand released a TVC wherein its 29-year old brand ambassador Ranbir Kapoor is seen in the guise of a 59 year old.

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