Rana Barua joins Contract Advertising as COO

MUMBAI: Rana Barua, the former Chief operating officer (COO) of Law and Kenneth, has joined Contract Advertising India in the same position.

Barua succeeds Umesh Shrikhande, who recently left to pursue other opportunities. He will partner the senior leadership team at Contract to ensure the best value proposition for clients.

JWT South Asia CEO Colvyn Harris said, "Rana has diverse management experience with a proven track record that makes him an ideal choice for Contract, one of India‘s leading independent integrated advertising agencies. I am confident that Rana with his experience across advertising and integrated brand solutions will ensure that Contract continues to be a very successful agency."

Barua said, "I am excited with the opportunity of being a part of the Contract story. It is a wonderful time for our industry as it continues to evolve so rapidly. Contract is uniquely positioned to take advantage of this and I am confident I will be able to facilitate this process by partnering with the senior management team."

In his 19 years of experience Barua has served varied roles like COO of RED FM and the head of marketing for Radio City where he successfully repositioned the radio station to make it amongst the top two stations in the country.

He started his career in advertising having worked at HTA (JWT), Ogilvy, McCann and Y&R. His category experience includes working with brands like Renault, eBay, ING Life, Godrej, Reckitt Benckiser, J&J, Gillette Parker, Microsoft, HP, Tata Tea, Zydus Cadila, Levers, Tata AIG & AIA, Marico, Virgin Atlantic, and ITC.

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