MUMBAI: Colors marketing head Rameet Arora, who was part of the original team set up in April 2008, has resigned.

Arora, who is serving his three-month notice period, is set to join McDonald’s as senior director.
 
Arora spearheaded the marketing of the channel that churned out several popular shows including Balika Vadhu, Khatron ke Khiladi and Bigg Boss. He had an important role to play as Colors swiftly climbed to leadership position in the Hindi general entertainment channel space.
 
Colors CEO and Viacom18 COO Rajesh Kamat said, "Over the last 20 months, Arora’s passion and experience has not only driven Colors to become one of the most recalled brands in a short span of time but also helped position many of its shows uniquely in the entertainment space.” He further added, “As he moves on to a fresh challenge, I wish him all the luck.” 
 
Arora added, "The last two years when I have been associated with Colors have been a period of immense professional and personal growth for me. I was privileged to have had the opportunity to work with some of the greatest minds in Indian television. The work itself has been extremely exciting and together we have achieved a lot."