MUMBAI: ZenithOptimedia AVP Rakesh Singh is joining mediaReach OMD, media specialist unit of OMD, as head of media planning in March.

He is currently serving his notice period at ZenithOptimedia.

Singh confirmed his movement to OMD‘s media specialist unit.

In his new role, he will be looking after the Accra office of the agency. He will report to the MD and cross report to Vodafone, UK. His key responsibilities would be heading key accounts like Vodafone, GSK, MTN, apart from growing the business in the region. Singh began his career with Eenadu Television in sales in the year 1999, post which he started media planning profile with Mediacom, then part of Greyworldwide.

He comes in with 14 years of work experience and has worked with media agencies in India like Mediacom, Madison and Mindshare Fulcrum and Mindshare before joining ZenithOptimedia in 2010.

Some of the key accounts handled by him in the past were Unilever (Sunsilk, Vaseline, Huggies, Ponds), Kingfisher Airlines, Castrol Lubricants, McDowells, Airtel, Rolex, Wrigleys, Arvind Mills and Ceat Tyres.