MUMBAI: MPG Active, the OOH arm of Media Planning Group (MPG), a Havas Group company, has appointed Rajeev Luthra as business director.

In his new role, Luthra will be responsible for client acquisition and business win. 
 
In addition, In addition, Rajeev will build short / long term budgets in tune with the corporate strategies and assess requirements and conduct negotiations for delivering need-based products to key clients. He will also take care of direct interactive advertising/marketing/branding plans, leverage existing and new partnerships and lead direct implementation, execution, schedules and new businesses pan India.
 
Said MPG directors Raminder Singh and Ankur Rastogi in a joint statement, "Rajeev‘s varied experience across categories and professional capability will surely help our team deliver better. We are quite confident that Rajeev will add a lot of value in enhancing our outdoor business."
 
Added Luthra, "Having mobilised talent in the last 2-3 years, MPG Active is all set to take the Indian OOH industry to a new level and I look forward to contributing to the team here and becoming a catalyst in helping brands reach a new level of success."