Rajat Sethi is Dentsu Marcom managing director

MUMBAI: Dentsu India has roped in Rajat Sethi as Dentsu Marcom managing director. He will be working closely with Dentsu India president Rajesh Aggarwal.

Sethi‘s mandate will be to lead the business and operations of Dentsu Marcom. Prior to this, Sethi was Reader‘s Digest International head country operations India.

Said Sethi, "I am delighted to join the Dentsu team and I believe Dentsu combines the best of entrepreneurial spirit with global expertise, both of which are critical in managing today‘s communication needs. I am looking forward to growing the Dentsu Marcom business in India and contributing to our clients‘ success."

"Sethi is a veteran in the Indian communications and mediascape and it‘s great to have him on board Team Dentsu in India. His diverse experience across disciplines of communications is of tremendous value and we see him lead Dentsu Marcom to great heights," said Aggarwal.

A marketing communications specialist, Sethi has extensive experience in the marketing communications and publishing industries. He has successfully built new country operations and new competencies from inception to implementation. He has helped build operations in the Indian sub-continent for large global marketing communication companies such as Wunderman, McCann Relationship Marketing.

His strength has been his leadership and people skills. In recognition of his contribution in the field of integrated communications, Sethi was invited as a Lions Jury member to the 50th Cannes Advertising Festival.

Sethi is a graduate in Economics and a post-graduate in Management studies. He also completed his Advanced Management Program from Harvard Business School in 2005.

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