MUMBAI: IPL franchise Rajasthan Royals has announced the signing of Essel Marketing & Promotions as the team’s official merchandise partner for the fifth season of the Indian Premier League (IPL).

The Mumbai-based strategic marketing company will be responsible for producing a range of high quality fan cheering equipment / licensed products that will be sold at cricket stadia and through retail channels across Rajasthan.

The company will have the exclusive rights to source innovative promotional products from around the globe for the team.

Rajasthan Royals CEO Raghu Iyer said, “The merchandising business plays a big role from a business point of view and also because it helps us connect with our fans. The business has been doing well all over India and especially in our home state of Rajasthan. We are glad to be associated with Essel and are trust this partnership will be a mutually beneficial one.”

Essel Marketing and Promotions GM sales, marketing Bhavin Thakkar said, “We’re thrilled to be associated with Rajasthan Royals as official merchandising partner and look forward to driving this business and producing fan cheering merchandise during the upcoming IPL season. We are sure true Rajasthan Royals fans will be delighted to buy and own licensed merchandise.”