MAM

Rajasthan Royals ropes in Paras Pharmaceuticals as sponsor

MUMBAI: The Emerging Media owned Indian Premier League (IPL) franchise Rajasthan Royals has roped in Paras Pharmaceuticals as a sponsor.


"Moov will be the Official Fitness Partner for the team. Set Wet will be the Official Hair Styling Partner for the Rajasthan Royals players. The aim was to find a local sponsor in Ahmedabad as the franchise is playing a lot of of its games there. The ‘Set Wet‘ logo will be sported by the team cheerleaders and the team jerseys would carry ‘Moov‘ branding," says Emerging Media CMO Raghu Iyer.
 
While the deal is for one year, Paras is keen on extending the relationship.


Iyer adds that the franchise is looking for three more sponsors. Two will come from Gujarat as that is another big market for the Royals. "By the time the third season starts, we will have 12 sponsors. After the third season all our deals come up for renewal."
 
Ultratech is the title sponsor. Other sponsors include the UB Group.


Puma is the company‘s licensing and merchandising partner. Iyer says that the company is putting the finishing touches on an elaborate plan which kicks off in the middle of January. "We are looking for two to three more parrners. The focus here is on offering value rather on simply adding partners. We will follow the adage of less is more here. At the moment I cannot comment on categories". 
 
The marketing activities also kick off in the middle of January. This includes above the line like radio, TV and print. "In addition, we are planning mall activation. This could take the form of meet and greet events with key players from the team. This was not possible last time around as the IPL was shifted to South Africa," says Iyer.
 

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