MUMBAI: Samsung India has appointed Raj Kumar Rishi as VP, business head for its Audio Visual (AV) business.
 
In this role, Rishi will be responsible for managing the sales and marketing of Samsung‘s AV portfolio that comprises Flat Panel, LED, LCD TVs, Home Theatre and Digital Imaging products like Camera and Camcorders. He will be reporting directly to Samsung India deputy MD Ravinder Zutshi.

Prior to joining Samsung India, Rishi was with Hewlett - Packard India as the Director - IWS & Consumer GTMU (printers and supplies) IPG.
 
Zutshi said, "We are indeed very pleased to have Raj Rishi joining the company at a time when we have already established our leadership in Flat Panel televisions and are looking to develop the market for new technologies like 3D TVs, LED TVs, Smart TVs in India. We have some exciting convergence products lined up for introduction in 2011 and I am confident that Rishi with his strong IT background , will be able to spearhead our growth in the AV business going forward.".
 
Rishi has handled several strategic and leadership positions in sales and marketing functions in his career spanning over two decades. He commenced his career with Uptron India in 1988. Since then, he has worked with brands such as TVS Electronics Ltd and has had A 17-year stint with Hewlett - Packard India.