MAM

Radio One launches multimedia campaign

MUMBAI: Radio One, which is strengthening its ‘music specialisation‘ proposition, has appointed Starcom and Vivaki as its buying and planning agencies following a multi agency pitch.


The radio station has also launched a nationwide multimedia campaign focuses on the ‘listener centric‘ property ‘Play Your Music Day‘ where listeners will physically visit the stations in seven cities and play their favourite 13 songs. The media spend for this campaign will be approximately Rs 100 million. 
 
The first of these activities is on 28 July and will be launched on air by an Unplugged Full concert of Shankar Ehsaan Loy.


The television campaign for ‘Play Your Music Day‘ is lead by five films that depict the station promise of ‘maximum music‘ in an entertaining fashion. A further six films already shot, will be revealed slowly to talk about other interesting music led features of the ‘music station‘. All the films showcase the camaraderie of the brand ambassadors Shankar Ehsaan Loy.
 
As part of the print campaign initiative, dailies are being used tactically closer to the ‘play your music‘ days in the metros to highlight immediacy. The print publications being used are those from the Mid-Day and ToI group mostly and regional publications.


Outdoor and on-ground promotions are happening in all seven cities to select the listeners who will play their favourite songs on ‘play your music day‘. Various locations in the cities are being used to promote the concept using Radio One‘s POM POM girls who dance to 94.3 Radio One‘s anthem song ‘aao apna gaana bajao‘ which has been composed and performed by Shankar Ehsaan Loy. The on ground campaign is also supported by bus backs.
 
The Radio One anthem song by Shankar Ehsaan Loy has been used as a hook to invite intrigue as regards to play your music day. The download banners are visible on various b2b sites. This digital partner for Radio One is 2ergo. To increase mobile involvement, Radio One has also launched ‘song alerts‘ on sms to keep the buzz high at the time of this campaign


Said Radio One MD Vineet Singh Hukmani, "Our business strategy is one of ‘music specialisation‘ and we want to prove that in a sea of generic radio stations."


Added national head - marketing Shyju Varkey, "We want our listeners to be involved with all aspects of our product‘s attributes. The campaign aims to heighten this in an ‘uncluttered radio brand space‘. We timed this to allow our Rs 100 million of media spend to work very hard."
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/johnson.jpg?itok=DKeojJYF
Johnson's celebrates 125 years with new campaigns

American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/itc.jpg?itok=cX8Y1slV
Team ITC makes India proud ,Wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Two young women managers from ITC made India proud by winning the Silver Lion at the very competitive & prestigious Young Lions Competition at Cannes. The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business. They had earlier won the India Challenge....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/walmart.jpg?itok=iUQSOmvw
Walmart sells $16 billion worth of bonds for Flipkart acquisition

American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/Greenscape.jpg?itok=PAtWgjGE
Greenscape gets insects to tweet & spread awareness about e-waste

MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/Amit_Jain.jpg?itok=PNvPhrxz
L'Oreal India appoints Amit Jain as managing director

MUMBAI: L’Oreal India has appointed Amit Jain as a new India managing director succeeding Jean Christophe Letellier who will shift within L’Oréal group after a five-year stint in the country.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/general.jpg?itok=td3GVm-a
Future Generali's Father's Day campaign breaks records on digital platforms

MUMBAI: Future Generali Life Insurance recently launched a digital campaign last week on Father’s Day, #AapkiHealthMereLiye. With #PromiseToMyChild, fathers across the country pledged a vow of health to their children as a part of the campaign. Digital marketing agency AdLift who were appointed by...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/comp.jpg?itok=m_ZWObAr
Kraft Heinz to sell Complan brand in India

MUMBAI: US food and beverage giant Kraft Heinz is looking to sell its children's energy drink brand Complan in India. The sale could help Heinz in fetching about $1 billion. Kraft Heinz is said to be working with an adviser to gauge interest in the brand from potential buyers. These buyers could...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/ad.jpg?itok=pYWqIUIX
Ajay Devgn venture ny cinemas engages ccs for branding & cinema styling strategy

MUMBAI: NY Cinemas, a venture by Ajay Devgn, plans to launch a 100 new multiplex theatres across India in the next one year, and has entrusted Mumbai-based creative agency Colour Craft Studio (CCS) with creating a brand and cinema styling strategy that will give Indian audiences a never-seen-...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/gutenberg.jpg?itok=yVfRiv2x
Gutenberg Wins Gold in PR Asia Awards for 2018

Gutenberg, an award-winning global and integrated digital marketing communications firm, has been named a gold winner in the Public Affairs category by PR Awards Asia, an organization celebrating the most outstanding, inspired and successful campaigns, individuals, and companies in Asia-Pacific’s...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories