MUMBAI: Textile and apparel major, Raymond has consolidated its entire media planning and buying with R K Swamy Media Group, a part of the R K Swamy Hansa Group.

Earlier, Starcom and Dentsu Media were the other two agencies that were handling some of Raymond‘s businesses.

R K Swamy will now handle the brands and businesses of Raymond, Park Avenue, Parx, Colour Plus, J K Helene Curtis and J K Ansell.

Said Raymond Ltd., director media and corporate communications Sagar Joshi, "Having worked on the Raymond Textiles and Raymond Premium Apparel brands, the R K Swamy Media Group has a deep understanding of our business and brands. We are happy to expand our partnership with them and look forward to their increased involvement and contribution to all our businesses."

Averred R K Swamy Media Group president Chintamani Rao, "We are deeply gratified that Raymond Ltd has chosen to place their faith in us. We have had a long and rewarding relationship with Raymond and are delighted to be working on all their brands now. We look forward to doing great work on them."

R K Swamy BBDO has been the creative and media agency of brand Raymond for the past decade.